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Mark Fanjoy has developed a unique and valuable vision over his many years of blending creative advertising and traditional direct response campaigns, successfully applying his creative insights in these two disciplines to what the industry is becoming to be known as Direct-Brand Marketing.


With over 25 years of direct sales experience and driven ambition, Mark has written, directed, and produced, hundreds of consumer-marketing campaigns.


Mark has gained valuable insight, expertise, and focus in recognizing what a business brand and product needs to capture attention, engage, entertain, inform, and most importantly, sell to the consumer.  


2009 - Present

Blue Reef Productions, Inc.


2007 - 2009

President and CEO of NuViance, Inc., a science-based intellectual property company, which licenses a novel Carrier/Penetrant technology to the cosmeseutical and bio-pharmaceutical industry.


2005 - 2008

Philanthropic Endeavors, Organized Local Community Youth Sports Programs (I took time off to play with my kids!)


1993 - 2004

Chief Operating Officer and Executive Producer, Tony Hoffman Productions, Inc., a full-service direct response marketing and production company in Southern California.  Mark oversaw the inception of a turn-key marketing and direct-sales operation including, a Customer Service and Inbound Call Center, Product Shipping Facility, a sophisticated IT and phone systems facility, and all administrative support departments.  At the peak of business, Mark managed a 24/7 operation with over 650 employees and annual company sales in excess of $110 million.


Applying his talents as Producer/Writer/Director, Mark Fanjoy created hundreds of direct response infomercials and short form commercials for the company, generating over a span of eighteen years, hundreds of millions of dollars for its investors.


1987 - 1992 

Mark Fanjoy hung his first business shingle as Owner/Operator of South Forty Productions, which created, produced, and managed highly successful network television commercial campaigns including clients NBC, CBS, and Nordstrom, among others.


Direct Response Clients include, Idea Village, Emson, Modern Media, Knott Direct, Guthy-Renker, Tony Hoffman Productions, Reel Vision, National Express.

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